Max Factor Digital Campaign

While in Geneva, Switzerland, I managed the Max Factor brand across 25+ European markets.

One of our major strategic markets was Sweden, where we needed to enhance brand performance.

Sweden is a market specifically driven by Bio and Natural products, and our key challenge was addressing brand perception among our core consumer groups. I collaborated closely with our digital agency to develop the influencer-driven campaign #myfactor. The campaign aimed to convey that every woman has her unique "factor," reflecting her natural beauty, and that Max Factor helps highlight and reveal this inherent beauty.

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